Internet literature in China as the epitome of the cyber era

Abstract

The article is devoted to such phenomenon as Internet-literature in China and the transformation of Chinese literary creativity in the era of the spread of the Internet. Cyber-communication provokes changes in the written language, saturating it with visual components, while reducing the verbal component. The cognitive abilities and habits of users also undergo transformations that affect the ability to write, read and comprehend large amounts of text. On the other hand, the Internet enables creative people to publish the fruits of their creativity on the pages of personal blogs, on specialized sites, as well as the ability for other users to leave comments, make reposts, write critical essays, and so on. All these factors, on the one hand, contribute to the promotion of creativity on the net, on the other hand, they change the face of modern poetry and prose, firstly, because of the specific Internet language that is often used when writing Internet literature, and secondly, making some works almost impossible to exist on paper due to a strong link to the electronic format (pop-ups, moving letters, verses voiced in different languages, etc.). New forms of reality give rise to new forms of literature that correlate not only with reality itself, but also with the cognitive habits of cyber readers.